Webflow Pros for designers
Unlimited creative possibilities
Webflow lets you launch websites that look more custom and unique compared to what most other platforms will let you do. Once you’ve mastered the process, there are no limits to what you can create for your clients. That means your offer will stand out in the market and help your clients get noticed online.
Native blog & ecommerce functionality
With most of the platforms to run a blog or a shop, you will need to do extra integrations. And from my experience, the simpler you keep it is better for everyone. Especially considering the unmatched level of customization opportunities Webflow is giving for the blog and eCommerce pages.
No need for custom code
For most visual platforms to create interactive elements, like fixed sections, horizontal scrolls, animated tabs, parallax, etc., you will need to use custom code. Well, with Webflow, you can create highly engaging elements by using animations without any code at all!
Easy to manage by the client
Webflow CMS is probably one of the most easy-to-use, clean, and minimal content management systems in the market. My clients never had any problems managing their websites.
Clients can’t “ruin” the website
Webflow automatically creates website backups easy to come back to at any time. Even if your client was “playing around” with the visual editor (in Webflow it’s called Designer mode) you can always reverse all the unwanted changes.
Speed & SEO
Webflow websites are fast! It’s a given fact. The code written by the platform is well structured and clean. Which makes it great for user experience and SEO.
Some Websites I've crafted with Webflow Ecommerce:
Webflow Cons for designers
Steep learning curve
Yes, unfortunately, freedom comes with responsibilities. It takes a while to learn and master Webflow. The good news is that once you feel confident with it, there is almost no limits to what you can create. Especially if you are annoyed by all the websites looking the same, than it might be the right platform for you and will totally be worth your time investment.
Slower development speed
This one is coming out of the first one. Even though Webflow is a drag&drop platform. Elements you are going to drop on the canvas would be more like foundation rather than ready-to-use elements. They still will need styling and customizing. Definitely, it is a much faster way to develop websites compare to “custom coded” but it will require more time on average than Showit or Squarespace for example.
Limited styles for the templates
It seems to me that Webflow is focusing on startup-type corporate customers for their platform. And most Webflow designers and developers would come from a design & creative point of view rather than a strategic business perspective. If you are a small business that is looking to launch a strategic conversion-focused website, your choice of templates might be not as wide.
Showit Pros for designers
Easy to start
It is really amazing how simple is the start with the Showit platform. You jump straight into the choice of templates and after quick customization, you can launch your new website. The process is very simple and straightforward.
Simple visual editing
Working with Showit feels more like working with a static graphic design application, where everything is predictable. Elements would be exactly where you want them to be. You can create any type of layout without worrying about how the element will react if you resize the window.
Choice of templates
Showit platform is focusing on helping photographers, service providers, different types of creative businesses. Most of the templates would be built around sales & conversions. So, I would say, Showit has a great choice of templates for small businesses who are looking to launch a cost-effective website.
Faster development speed
Showit demands less involvement in technical stuff which gives you more time to focus on the business side of the project. You can create artistic layouts without thinking too much about the way elements would perform on the page. The way Showit is organized will let your layout look exactly the way you want without technical overwhelm.
The way the support and help systems are built-in inside the Showit makes it easier to just start designing. The support is very friendly and ready to help.
Showit Cons for designers
I would say Showit looks to me more like a graphic editor rather than a web-based platform. There are definitely limitations to what you can do in Showit. But most of the websites would come out looking rather static than dynamic and interactive. But I would say it’s more my personal feeling about the Showit.
Blog & Ecommerce need extra integrations
There are always complications involved when you have to use different systems and combine them together. From my experience, the simpler the solution - is better. Otherwise, things become overly complicated and difficult to manage. For example when you need to run a WordPress blog or a separate Shopify store to accommodate your products. It just can become overwhelming to manage.
Need for a custom code
If you are a fan of interactive sections and smooth animations Showit might be challenging for you. You can achieve certain effects in Showit by using the custom code. But it’s not an obvious thing to do for some designers and especially for those who are not coming from a technical background.
Why do I choose Webflow as a platform for my projects?
There is no one answer. Different clients, different projects will benefit from different platforms. Webfow is just my personal choice, it allows me to implement things that I see as valuable solutions for my clients.
How customers benefit from Webflow
Advantages Webflow gives to a developer are great and uncountable. But the customer is the one who would end up with the website for the long term. Of course, the fact that Webflow lets them have a website that stands out in the crowd is already a lot. But there is also a part when the client has to be able to manage the website after the handover. And that’s where I just love the Webflow CMS system. I never heard of any difficulties and confusion, it’s just easy to work with.
Webflow over other platforms
Again, it’s just my personal preference. I really appreciate the freedom and uncompromised approach. I don’t need to think things like… ohhh if I only can build it on my platform. I know that I can, just a question of time and necessity.
Working with multiple platforms
Most designers would offer multiple platforms based on the client’s needs. But I feel like I just don’t want to blur my focus by working with other platforms. So I am going deep into one and making the most out of it.
Everything in this article is only my personal opinion based on my experience. I am not affiliated with any of the platforms mentioned above.